Hello and thanks for stopping by! My name is Danielle and I’m the owner and maker behind Firelands Wax. a family-based artisan soy candle company from the Firelands of Ohio, specializing in authentically scented and reliably performing candles inspired by our local culture and seasons.
Each candle is handmade using familiar and authentic aromas ranging from the unusual to the nostalgic, along with clean ingredients and a minimalist design, to create a premium candle experience that reflects life in Northern Ohio.
The company was borne at the intersection of opportunity and family, back in 2015, when I was actually running a gift crate business and we couldn’t find candles that fit our locally themed, minimalist vision. A chronic DIYer, I took the challenge of making them on myself, surprisingly ending up with a recipe that outperformed anything I had burnt before. Satisfied, I started selling them in the crates and soon the demand for candles outpaced the gift crates.
Already committed to the crates and knowing it was easier to teach candle making than wood working, I turned to my sister Lauren for help. Thankfully, she embraced it, spending long nights creating with my dad and brother around their kitchen table in Huron, designing wick holders and other methods to become more efficient, and eventually forming as Firelands Wax later that year.
We spent the next few years working together, with me ordering candles from her, until Covid changed everything. My crate business closed and her candle sales dropped, forcing us both to adapt. Ultimately, Lauren decided to go back to school for nursing and asked if she could pass the Firelands Wax torch back to me in 2022, as I had done with her so many years prior….and here we are!
Today I’m building Firelands Wax into the business I searched for all those years ago – a small batch, premium soy candle company whose products evoke the spirit of our region without being too “crafty” or expensive. It’s been my life long passion to create and to share those creations, and I’m SO grateful to be able to do that here, with you. I hope my candles help you to enjoy the seasons and flavors of Northern Ohio the way I do!
Thank you for your being here and candle on friends!
Danielle Gura